FOUNDER // A veteran brand marketer with more than 25 years of expertise in live events, audience experiences, sponsorship, and branded integration, Burruss has worked with Red Bull, Toyota, Titos, Brown Forman, Kellogg’s, Converse, PlayStation, Bose, Sirius XM Radio, YouTube, Estee Lauder, Twitch (Amazon), and Yahoo!, among countless other brands. As VP, Global Partnerships at AEG Live, Burruss led cohesive brand sponsorship and sales strategy for a national music property portfolio, including 20+ music assets, 13 music festivals, and seven nationally-recognized venues. Before that, she held VP roles at Live Nation Entertainment and Austin City Limits Live, spearheading sponsorship, media sales, and streaming deals.

Top Three Faves:

Stevie Wonder // Tarheel Basketball // potlucks

caro@goodthings.team

VP BRAND PARTNERSHIPS & MARKETING // Eileen’s journey began with a college internship at Capitol Records. She then hit her professional stride as the pioneering sponsorship and marketing director for the Vans Warped Tour. Throughout her career, she has served as a senior executive and crafted innovative, brand-consistent strategies at prominent entertainment entities such as Gibson, Hard Rock International, Danny Wimmer Presents, 20th Century Fox Films, and The Walt Disney Company. Notably, she held the CMO position at both SPIN Media and the Live Nation-owned concert streaming platform, VEEPS. Eileen has successfully orchestrated marketing partnerships with leading brands such as Bud Light, Pontiac, Old Spice, Ubisoft, Coca-Cola, Gillette, Monster Energy, Sony Electronics, Target, Toyota, and many others.

Top Three Faves:

R.E.M // yoga // beach vibes

eileen@goodthings.team

DIRECTOR OF SPONSORSHIP // With over 25 years of selling experience, Lambert has a background with CPG companies, and more recently the entertainment industry. She helped launch Stage AE music venue in Pittsburgh and built their sponsorship pipeline from the ground up. Kate has worked with American Eagle, Coors Light, Tito’s, Dunkin Donuts and many more. Her skill set includes relationship building, creative marketing strategies and enhancing the fan’s concert experience. Lambert has a background in ticketing, with a focus on premium and season subscriptions. She has created these programs for several venues.

Top Three Faves:

Abba // travel // desserts

kate@goodthings.team

CREATIVE DIRECTOR // Kathlene brings 25+ years of experience working in marketing and advertising. As the New Media Creative Director at Warner Bros Records, she helped create the grassroots 360° viral campaign for Madonna’s Confessions on a Dance Floor album release. In addition, she produced more than 75 websites, mobile apps, and e-commerce platforms for Warner Bros Records artists, such as Green Day, Josh Groban, Metallica, Michael Buble, Paul Simon, Eric Clapton, Seal, My Chemical Romance, Avenged Sevenfold, Mastodon, H.I.M., and The Flaming Lips. Her other notable campaigns working at top design firms, agencies, and dot coms include a Times Square digital campaign for Spotify/Hulu, as well as the launch of Tommy.com for Tommy Hilfiger.

Top Three Faves:

The Muppets // googly eyes // kettle corn

kathlene@goodthings.team

VP SPONSORSHIP // Entertainment and sports industry veteran with 20+ years of experience leading strategic partnerships, integration and account management teams for the world’s biggest brands and events. Highlights include leading festival production and sales for Troy Aikman's Highway to Henreytta music festival, working cross-functionality across multiple departments at C3 Presents to successfully integrate partnerships at major festivals including Lollapalooza, Austin City Limits Festival, Voodoo Festival, Music City Food + Wine. Eight seasons at the NFL league office working on key events – Super Bowl, Pro Bowl, Draft, etc – and in partnership with the NFL Players Association to define player policies relative to league marketing and sponsorship. An additional 2 years in Dallas planning Super Bowl XLV. Led partner marketing at Circuit of The Americas and team partnerships for former pro cycling team RadioShack Nissan Trek.

Top Three Faves:

90s Country Music // dark chocolate // volleyball

paige@goodthings.team

DIRECTOR OF OPERATIONS // Working as a Multimedia director, Kyle successfully led a team of 30 creatives, producing live events, developing fruitful content strategies, and crafting a resonant brand identity. He further developed his passion for the music business as an intern at ACL Live, working directly under the Marketing and Business Development departments at the most prestigious venue in Austin. Kyle's diverse background in multimedia, business development and marketing make him uniquely suited to fill any role Good Things might need him to.

Top Three Faves:

climbing trees // Stereolab // Kurt Vonnegut

kyle@goodthings.team

SPONSORSHIP SALES MANAGER // Carter is a graduate of the University of Texas. She began her career working at a software startup, Espressive, that specialized in generative AI for internal service desks. She then went on to software sales at NetSuite in Austin, the world's leading provider of cloud-based business management software. Which further developed her passion for sales. She's the newest member of the Good Things team.

Top Three Faves:

The Strokes // yoga // Barton Springs

carter@goodthings.team